Brasil with S
The "Brasil with S" project, developed by Lorena Lopes Teixeira, aims to let Brazilians and foreigners experience a truly and authentic day in Brazil through all five senses: sight, hearing, touch, taste, and smell. Field research made by the producer revealed that foreigners mainly recognize Brazilian music through Samba and Bossa Nova. Historically, "Bossa Nova" made its way to the U.S in the 1960s when Brazilian musicians were using their voices to shine a light on the challenges faced by Brazilian people at that time. A key figure in the 1960s who helped popularize Brazilian music internationally was the popular singer Gilberto Gil. Thus, the first edition of "Brasil com S" featured a performance by the "Gilsons," a band formed by his children and grandchildren.
​
July 2024
Los Angeles
December 2024 - March 2025
April 2024
Los Angeles
An Instagram account was created for the project to connect the target audience. To enable all cultures to experience a day in Brazil, it was essential for them to learn about the culture. Content shared included food, drinks, tourism, geography, and opinions from foreigners about Brazil.
February 2025
Los Angeles
The Samba Session was incorporated into the project following a devastating fire incident that caused the LA hospitality scene to shut down for five days. In an effort to booster the local economy, the producer launched the event featuring singer "Roge", attracting 470 guests over two events held in February and March, resulting in a total sales success of $15,000 dollars.
On July 2nd, the band "Gilsons" performed an intimate show for film and music industry professionals at The Butcher's Daughter in West Hollywood. The following day, July 3rd, they held a public concert for 400 people attendees at The Waterfront in Venice, generating $17,000 in sales for the venue.
Marketing | Timeline
